"Live every week like it's Shark Week"

If you haven't seen any of the new billboards around New York City for this year's upcoming Shark Week on the Discovery Channel, here's one for the scariest show of them all:

MEG: Sunset Shadow Showdown
"Once you see her MAC Sunset Shadow glow...it's too late."

Tune in July 27-Aug.2 for the best tv watching week of your life. If you don't get the book reference made above, you can read all about it here.

I tried to find that classic clip of the Tracy Morgan/ 30 Rock quote, but NBC's iron fist has apparently taken it down.

Tracy: But I want you to know something... You and me, it's not gonna be a one-way street. 'Cause I don't believe in one-way streets. Not between people, and not while I'm driving.
Kenneth: Oh, OK.
Tracy: So, here's some advice I wish I woulda got when I was your age: Live every week like it's Shark Week.

followed by another namecheck in a different episode-
Kenneth: Didn't you tell me to live every week like it's Shark Week? And that nothing's impossible except dinosaurs?